WWD: Gucci Unveils Cruise 2018 Ad Campaign

ROMAN RHAPSODY: Gucci unveiled its cruise 2018 advertising campaign on Thursday, once again a testament to Alessandro Michele‘s love for Rome.

The brand’s creative director is continuing the journey started with Gucci’s spring ad images, which were also set in the Eternal City.

For my sins in a former life, I’ve been forced to spend an inordinate amount of time with musicians in this life. Of course, I love them.

A camera is a wonderful ally. It requires minimal maintenance and provides entry to a world of endless imagery.

My ambition was not to be a great photographer (though that certainly would have been a worthy stance). It was a lust to embrace anything that startled or energized me.

I am not in the business of documenting or revealing personalities. I am in the business of freezing shadows and bottling auras.

Without the rock ‘n rollers, I would not have developed as an image man.

You want to shock people with a bit of mystery and beauty. That’s my favorite kind of shocking.

I’ve never felt like a voyeur, although I’ve certainly done plenty of looking!

There’s an art to looking back - how to celebrate the past without being entrapped by it. Photographs provide the great physical link.

My allegiance was always to the act. I wanted them to be happy. I wasn’t owned by a magazine or a record label.

I smell pictures more than I see them and I hear pictures more than I can smell them. It’s very habit forming.