The artist formerly known as Elliot Gleave has history with GQ. Back in September 2006, when he was still signed to Mike Skinner’s label The Beats, he was photographed by legendary lensman Mick Rock in the 100 Club. “The way he shot me was almost like chatting me up,” laughs the Hammersmith-born rapper, slouching in an Obey T-shirt and Levi’s jeans. “He kept saying, ‘Yeah! Show me them lips!’ I can just imagine him in the Seventies being completely off his nut taking pictures”.